Follow Me
Case Study - Hindustan Motors
Design | Branding Introduction
Hindustan Motors Ltd. was established during the pre-Independence era at Port Okha in Gujarat. Operations were moved in 1948 to Uttarpara in district Hooghly, West Bengal, where the company began the primary production of the iconic Ambassador. Eventhough the brand became so much popular in 1990s, the brand started to get outshined by other competitors and soon fading from the automobile industry.
This album proposes to rebrand "Hindustan Motors" and to place this classic brand in the spotline of mainstream media. These product designs provide you with the basic idea so that you can maintain the design consistency across all the promotional materials we create. And this guide is intended to replace the existing graphic style/ standards developed for the brand Hindustan Motors.
Date
12-8-2021
Client
Hindustan Motors Ltd.
Project Type
Rebranding
Duration
1 Month
Idea & Concept
In order to successfully rebrand Hindustan Motors, the company should focus on developing a forward-thinking image that embraces innovation and sustainability. By emphasizing electric vehicles, modern design aesthetics, and a commitment to eco-friendly practices, Hindustan Motors can position itself as a progressive and socially responsible automotive brand for the future.Product Design
The company should strive to create sleek and technologically advanced vehicles that cater to the evolving needs and desires of modern consumers. By incorporating cutting-edge features, intuitive user interfaces, and stylish branding aesthetics, Hindustan Motors can redefine itself as a brand that delivers aesthetics, performance and sophistication.Works
