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Case Study - Coco Joose Hub

Design | Branding Introduction

"Coco Joose Hub", stands as a thriving juice company, celebrated for its exceptional beverages crafted from tender coconut juice harmoniously blended with an extensive array of luscious fruits, resulting in an exquisite symphony of flavors. Embodying purity and authenticity, their offerings remain an all-natural delight, accentuated by the delightful essence of natural forest honey, ensuring a truly unparalleled and wholesome refreshment experience.

Date

2023

Client

Coco Joose Hub

Project Type

Logo / Branding

Duration

Nil

Challenge

Coco Joose Hub, an ever-expanding juice company, sought my expertise to develop a captivating logo for their brand. The task at hand was to design a simplistic yet compelling emblem that could be effortlessly printed on their juice bottles. Their vision called for a stylized stroked design, adding an artistic touch to the overall appearance.

Once the logo was completed to their satisfaction, the client graciously provided a sample of their juice container, which became the canvas for their unique beverages. They entrusted me with the creative responsibility of designing eye-catching posters for each distinct flavor, while ensuring a cohesive and uniform visual identity across all variations.

Idea & Concept

The logo design for Coco Joose Hub showcases a striking depiction of two tender coconuts stacked together, ingeniously forming a subtle yet clever tick mark atop. This minimalist approach captures the essence of the coconuts' shape and texture, exuding an attractive and sophisticated style. Crafted in a single color, the logo achieves a remarkable depth and contrast against any background, opening the doors to potential entry into the premium segment in the future. A closer inspection reveals an artful integration of an infinity symbol, gracefully tilted to align with the coconut stack and echoing the curves of the coconuts. Symbolizing the brand's vast array of delectable flavors, this thoughtful addition complements the overall design and adds a touch of elegance.

At the logo's pinnacle, the tick mark not only signifies the 100% natural quality of the products but also ingeniously serves as the tender coconuts' head. Surrounding the coconuts are carefully placed circles, symbolizing the freshness lovingly preserved in every beverage offered. The logo's compact and recognizable nature ensures easy identification, even when scaled down to smaller sizes. With its balanced representation of stacked coconuts and the infinity symbol, the design conveys a harmonious message of limitless flavor possibilities. Embracing a minimalist aesthetic and adorned in a captivating green hue, the logo perfectly aligns with the brand's commitment to natural and healthy values, making it a versatile and adaptable emblem for various applications.

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Years of Experience

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Completed Projects

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Satisfied Customers

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Ongoing Projects